Meaning

Perhaps the 'stickiest' lesson gained from Silicon Valley entrepreneur, Guy Kawasaki, in his recent book, The Art of the Start, is to "make meaning." Increasingly I find attractive companies that "make meaning." That is, they make the world a more inspiring and fun place to live. Inevitably, these firms increase the quality of life for their end user which makes people smile. Such an idea presents a good benchmark to measure whether your entrepreneurial idea is worthy. Simply, does it make the world a better place?