Brand You
In his article, "The Brand Called You," Tom Peters makes fundamental points about what you need to do to create a brand around your name. Specifically, he challenges readers to think of branding as large companies do: basically, 1) be clear about what makes you different 2) market your brand through community leadership, writing, or speaking 3) network well to create a loyal band of customers. Check out the article:
http://www.fastcompany.com/online/10/brandyou.html
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